My name is Søren and im a strategist.
I try to live probabilistically and I think more businesses and brands should too.
I enjoy human psychology and behavioural science, designing change processes around emergent organisational behaviour + advertising, branding and creativity as a means of creating commercial value.
I work at &Co part of The North Alliance as a Strategic Planner.
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I like to write to get better at thinking.
For stuff in English I usually post on Medium:
The case for acquiring new customers using the concept of ergodicity (Oct 21)
You need to create customer experiences that take time (Feb 19)
Ads don’t need data to be relevant (Jul 18)
Marketing is suffering with its creativity (Feb 18)
For stuff in Danish, I do an infrequent newsletter on Substack. it’s called Komma - and you can read and subscribe here.